Position/Title: Persuasion Scientist, Author, Professor, Lecturer
With over 30 years of experience in consumer research, media effectiveness, sales messaging strategy, Christophe's passion is to understand and predict consumer decisions and behavior using cutting-edge science. Christophe has run and started many businesses as well as held senior positions in several publicly traded companies.
Christophe holds an MBA from Bowling Green State University, an MA in Media Psychology and a Ph.D. in Media Psychology from Fielding Graduate University in Santa Barbara, California. He joined the Adjunct Faculty of the Media Psychology department of Fielding in 2013 as a professor of Media Neuroscience. Christophe has received numerous awards during his career as a speaker (Vistage 2011 and 2013) and a consumer researcher (ARF 2011, 2014 and 2015). He has given over 1200 talks and lectures on the subject of neuromarketing, persuasion and consumer behavior since 2003.
The Persuasion Code, Wiley (2018)
Neuromarketing: Understanding the buy buttons in the brain , Harper Collins (2002)
PhD in Media Psychology, Fielding Graduate University (2014)
Masters in Media Psychology, Fielding Graduate University (2011)
Masters in Business and Administration, Bowling Green University (1983)
CEO and co-found of SalesBrain 2002-now
Chief Marketing Officer, rStar Networks 2000-2002
Vice President of Marketing and Corporate Training, Grocery Outlet 1998-2000
CEO, The Leadership Network 1996-1998
CEO, Doublet 1988-1996