Gair Maxwell

Overview

King Arthur. Caesar. Joan of Arc. Shakespeare. Lincoln. The Beatles. Babe Ruth.

Is there something to be learned from the origin of legends that explains why certain leaders and their brands become larger-than-life icons? So much so, that they never have to beg for customers and have no trouble attracting top-notch talent. These are the ones who are sought after and welcomed with open arms whenever they enter any room. So, what if a profoundly simple, yet powerful idea could inspire any leader of any organization – big or small – to emerge and stand out as an undisputed, unrivaled, “Category of One” with a magnetically irresistible brand identity; an enduring foundation for creating modern-day legacy in the Age of Disruption? 

 https://www.youtube.com/watch?v=LohJBW6TqVk

Join internationally recognized author and speaker Gair Maxwell for an inspiring and at times, controversial deeper dive into timeless, universal principles that create BIG LITTLE LEGENDS. You will see with uncommon clarity, invisible forces that entice millions of Parisian visitors to take selfies before a single painting at the Louvre are astonishingly similar to what inspires thousands of people to queue each day at a Las Vegas second-hand store, swarm a New Orleans coffee shop or flock to a Seattle fish market. Exploring how legends are created in the first place, Gair reveals how any leader in any business or non-profit category, can create a brand reputation that makes them so top-of-mind iconic, they become the equivalent to being the “Apple”, “Disney” or “NIKE” of their competitive space.

In this highly experiential, high-level program you will discover:

-  Why there is a new sense of urgency for organization to challenge accepted notions of how long-term brand-building really works these days; especially as it relates to the role of leadership, vision and creating modern-day legacy built on lasting values.                                           

- Four Common Characteristics shared by legends from Einstein to Edison and Elvis; legendary brands such as Heinz, Harvard and Harley-Davidson and how they can be adapted by any leader of any size organization – regardless of industry sector, geography, or any product or service category.

- How the ancient art of Story Telling can help any organization that struggles with clarifying its message; explaining what they do in a way that matters and getting their people aligned with the mission.

- The #1 Key Ingredient that makes any business or personal brand legend from Lombardi to Lulu Lemon and Led Zeppelin remarkably and disruptively different.

- How new digital platforms are crushing the traditional media-industrial complex and levelling the marketing playing field, in a way that opens the door for your customers and team members to spread your unique message on your behalf.   

BIG LITTLE LEGENDS challenges conventional marketing truisms and rejects short-sighted, decades-old “spray and pray” practices aimed at short-term results. This program challenges leaders on key issues that include their Brand Voice and how much it’s actually being heard in a noisy, competitive market. Leaders will also be forced to confront the brutal facts about the relevance and effectiveness of the vehicles currently being used to communicate their Brand Story and whether they are thinking big enough and far enough forward to create long-term Impact in a short-term world.

You will be delighted to discover that you don’t need be a huge company with a massive marketing budget like Procter & Gamble or Coca-Cola to have a huge impact with your brand.

There is another way.

Especially, if you are the type of leader who can see beyond the immediacy of the present and the metrics of the moment and leverage the lessons of history to peer well into the future and build a business and brand of meaning and significance.

One with the potential to become irresistible.