Chuck (CSP, CPAE, CSO) Reaves

Position/Title: Sales & Leadership Developer (Speaking, Training, Consulting, e-Learning, Technology Tools)

Overview

"In the history of recorded time,

no customer has ever said,

'Your price is too high,'

and meant it."

- Chuckism #6

Price is never the real reason why the customer said no. I help companies raise their prices and their volumes simultaneously. The process begins with leadership, passes through management and the results happen with a value-based sales team.

More than 5,000 audiences all over the world, including 1,000 Vistage Groups, have invited me to speak and I have learned something new with every engagement. That includes the one last week. I discard 10% of my content every year in order to keep the information, processes and techniques current, if not cutting-edge.

Topics include seven levels of Value-Added Selling, Supply Chain Selling, Chief Sales Officer curriculum, Kaizen for Sales, Customer Servicing, Leadership, C.H.A.N.G.E, Motivation and more.

Of the 4,000 members in the National Speakers Association, I'm one of only 196 who have earned the Certified Speaking Professional, CSP, designation and been inducted into the Speaker Hall of Fame, CPAE, where my name appears next to Ronald Reagan's.

A former top salesman for AT&T (when it was the largest corporation in the world) out of 1,100 salespeople, former President of a $30 million bakery and a decorated combat veteran give me some unique insights. But then, you have unique insights as well and engaging with each other could produce some interesting ideas!


Publications

Author of seven published books:

  • The Nanosecond Salesperson
  • The Customer is Usually Wrong
  • The Journal of a Climber
  • Solving the Puzzle of You
  • The Leader's Prayer
  • The Theory of 21
  • Never Take Money From a Stranger
  • The First Self-Help Book

Education

  • NSA Speaker Hall of Fame
  • NSA Certified Speaking Professional
  • Vistage Impact Speaker of the Year
  • Vistage Lifetime Achievement Award
  • U.S. Army Bronze Star, numerous commendations

Experience

(See bio above)