Position/Title: Speaker/Trainer/Coach Specialized in the Science of Persuasion
For most people Persuasion is more art than science.
Yet Patrick has spent the last 20 years of his life removing the artistic part of the process of persuasion. He teaches corporations how to use the latest research in neuroscience, evolutionary psychology and human behavior to PERSUADE more effectively. In that process he:
“We experienced a 34.87% increase in revenues-- Nine months prior to SalesBrain compared to nine months after SalesBrain.” --Paul Gross, President and CEO HSG Code Blue
"After working with SalesBrain we have grown consistently at over 21% per year for the last 5 years. In an otherwise flat industry, gaining market share brings a big smile on my face! --Bill Clendenen, CEO Health and Safety Institute
"Seven years ago I decided to hire Patrick. As a result, in 7 years our revenues have been multiplied by 7 reaching into the $100MM range. Using brain science to focus our message on the WHY US has been key to achieving this growth. Thank you!" --Jennifer Smith CEO Innovative Office Solutions
Patrick co-authored the first book on NeuroMarketing, titled: "NeuroMarketing: Understanding the buy button in your customers' brain."
With his business Partner Dr. Christophe Morin (both Co-Founded SalesBrain) he also authored, the recently published book: "The Persuasion Code".
Patrick received a Masters in computer science from the National Institute of Applied Sciences in Lyon, France -- a sister University with MIT--.
An expert in complex sales Patrick spend the first part of his business life selling multi-million complex solutions such as Silicon Graphics super-computers. In that process he met some of the most brilliant minds at NASA, Boeing, Canon, Airbus, Shell, BMW and more. 20 years ago, fascinated by the human brain he then turned his interest in helping others create sales and marketing strategies that provide MEASURABLE results. The antithesis of a guru Patrick's scientific background helped him create the first and only 100% scientific model of PERSUASION, called NeuroMap.
NeuroMap received numerous awards including the 2009 American Marketing Association award (the 2007 recipient was YouTube) and the 2019 Axiom Business book Silver Award in the marketing category. Patrick also received the 2008 "Above and Beyond" speaker award from Vistage. He has given over 700 presentations ranging from a few dozen attendees to over 3,000 participants including companies like PayPal, GE, Siemens, Prudential, TEDx, ... and large Private Equity firms like The Riverside group ($8B holding) or Welsh, Carson, Anderson and Stowe ($20B holding). Patrick's topic is regularly rated as the best/most interesting subject at any event.
"We recently hosted a 2-day conference for our top partners: a large group of hard to impress high level executives. Among a stellar roster that included Malcolm Gladwell and Ashton Kutcher, Patrick was invited to present on his topic of expertise: the Persuasion Code. His unique content and presentation style captivated our audience, and he received the top rating of the event. Patrick’s unique perspective is a must learn for today’s professionals.” --Elina Vilk, Head of Marketing, PayPal
“I cannot thank you enough. Graham described at the end of your session as post religious revival. The knock on effect for Riverside is incredible… and you received the highest ratings from our CEO.”–Pam Hendrickson COO The Riverside Group, a $8B Holding Company
"Thank you again for your participation in our meeting last week, and for being such a pleasure to work with! I cannot tell you how nice it was to have a speaker that I could trust to engage with the group and deliver solid content – thank you! Despite the high level of professionalism of the other presenters, your feedback scores were once again our highest for the event. Our CEOs rated your content at 4.98 out of 5.0 and your effectiveness at 4.94– almost perfect! Our average score for both content and effectiveness was 4.4.” – Kate Seward Director of Program Management Welsh, Carson, Anderson & Stowe a $20B Holding Company